Case Studies
A selection of Case Studies, spanning artists, venues and events.
PR CAMPAIGN, FESTIVAL
BEAT-HERDER FESTIVAL
Testimonial:
“Press release - sorted.
Press requests - sorted.
Press office - sorted.
Artist interviews - sorted.
Everything done ✔
Putting the PR into PRofessional, imPRessive and suPReme.
Best of all.. we love working with Rachel, she's great!!”
Nick Chambers, Beat-Herder Festival co-founder
Description: Brick has proudly provided PR for Beat-Herder since 2015. We curate a long-term media comms strategy for the award-winning festival, which sold out for 15 consecutive years.
Highlights:
100+ pieces of coverage each year across print, digital, broadcast.
We host 60+ on-site media & tastemakers across the weekend in our press cabin. e-Festivals called us ‘the best press tent on the festival circuit’ in 2023.'
We help create artist-led content, and official playlists
Glowing reviews from Louder Than War, Mixmag, Mirror, Festivals For All, Big Issue North, Daily Star, Clash, The Courier, and many more, year on year.
Festival guide support via Guardian, DJ, The Independent, Telegraph, BBC & more.
PR CAMPAIGN, VENUE
E1
Description: Brick began working with East London based nightclub E1 in 2019, working across its diverse mix of lovingly curated line-ups. We secured print, digital, and influencer support across the dance music spectrum.
Highlights:
Lifestyle press support such as GQ and Wonderland.
Consistent news and social support across dance press and tastemakers, including Mixmag, iDJ, Resident Advisor, The Quietus, Red Bull, Crack, DJ mag, Data Transmission & more.
Widespread London support from Evening Standard, Time Out, London in Stereo, London On the Inside, Metro, Guestlist & more.
PR CAMPAIGN, LABEL
OSTINATO RECORDS
Description: We have worked with world-renowned, Grammy-nominated music label Ostinato on various releases over the years, including their first studio-recorded album, 2020 release ‘GROUPE RTE: The Dancing Devils of Djibouti’, the first official release from the republic of Djibouti.
Highlights:
Guardian Review - ‘Sweet as Broken Dates’
Wall Street Journal review - ‘Sweet as Broken Dates’
NTS show - ‘Lost Somali Mixtapes’
The Vinyl Factory feature - ‘The Shaigiya Sound of Sudan’
Stamp The Wax - track premiere
Pop Matters review - Two Niles to Sing a Melody
Ekiti Sound, credit: DJ Breeze
ARTIST
EKITI SOUND
Description: Brick worked on the second album of Lagos-London multi-talent producer Ekiti Sound. ‘Drum Money’ was released in June 2023.
Highlights:
Placement of various album tracks/ videos and playlists, securing music and arts titles such as Rhythm Passport, Equate, Visual Atelier, Paste, Tinnitist, Ones to Watch, Dummy and more.
Exclusive placements with DJ mag, Pop Matters
Wildly favourable reviews from Bandcamp Daily (Album of the Day), DJ, In Search of Media, Pop Matters, Word is Bond and more.
Mixes secured with Rufuge FM, Kaltblut Mag, and Dub Lab.
Interview with BBC London radio on release week.
PR CAMPAIGN, FESTIVAL
CRO CRO LAND
Testimonial:
“Brick were our PR agency for our new indie music festival Cro Cro Land – it was a pleasure working with them. Brick were very responsive to our needs, quickly liaising with us and media contacts to gain previews and interviews. The agency also have a personal touch, going above and beyond what's required – for example Rachel volunteered her time to be a mentor in our festival education programme where 14-24yr olds learned about different professions surrounding the world of music.”
Julia & Angela, Cro Cro Land
Description: Brick led the charge for this London music festival’s debut, sold-out event in 2019. As well as running a national PR campaign resulting in coverage via London Live, BBC London Radio, and London in Stereo, we also took part in the festival’s industry mentoring activities alongside charity Lives Not Knives, providing in-sight into PR & marketing for musicians.
Highlights:
30+ piece of press across listings, news announcements, features, interviews, previews & reviews.
Key support from London-based media including Time Out, London on the Inside and To Do List LDN.
Broadcast support via London Live TV, BBC Radio London.
Glowing reviews from London in Stereo, Popped Music, Little Indie Blogs & others.
PR CAMPAIGN, VENUE
ELECTRIC GROUP
Description: Brick handle all PR & Comms for the iconic South London music venue Electric Brixton, Bristol venue SWX, and brand new Newcastle venue NX. We work across all shows, from live performances to club nights, securing news pieces, previews, features and reviews.
Highlights:
Artist content placement across digital platforms with media partners such as I-D, Metro, Wordplay.
Wide-reaching preview coverage across national, regional and digital titles, e.g. To Do List, Elle, Music Week, Londonist, SecretLDN, Evening Standard, Guardian, The Times & more.
Reviews across diverse shows including Line of Best Fit, Daily Star, The Upcoming, London in Stereo.
Testimonial:
“Brick is our go-to PR agency across all of our venues. They are professional, efficient and lovely to work with. We highly recommend them.” Electric Group
PR CAMPAIGN, EVENT
MODERN MUSIC CITIES
Description: We worked with Culture Liverpool on its first Eurovision Legacy Conference in 2023, Modern Music Cities, creating a comprehensive PR campaign reaching the regional and national press.
Highlights :
Handled press on-site during the event - set up interviews and the main point of contact for media.
We set up many media opportunities before the event, from news and preview pieces to interviews, and secured press in titles such as Music Week, Access All Areas, BBC Introducing, BBC Merseyside, and others.
We set up secured press features for organisers and speakers in Music Week, Music Ally, BBC Radio, and Access All Areas, amongst others.
We set up two partnerships with SheSaid.So and AIM Ireland, and worked with event partners such as UK Music to maximise cross-promotional angles, including the UK Music report ‘Here, There and Everywhere’.
We disseminated post-event assets, and have secured various post-event press pieces, including reviews / round-up features from BBC News and Liverpool Echo.
Testimonial:
“Rachel worked with us on the delivery of a high profile, international conference entitled Modern Music Cities. All the team found Rachel brilliant to work with and her professionalism and ability to work calmly and at speed during the development of a fast moving, complex project was invaluable. We’d love to work with Rachel again and I’d have no hesitation in recommending Rachel/Brick to others.”
Kevin McManus, Head of UNESCO City of Music
Culture Liverpool
PR CAMPAIGN, ARTIST
NWANDO EBIZIE
Testimonial:
“I love working with Rachel! She gets amazing press - I think because she really gets to know the project and understands which publications and individuals will connect with it. I've worked with Brick PR now for nine years, and I wouldn't work with anyone else.”
Description: We have been working with multidisciplinary polymath artist and composer Nwando Ebizie over many years, both on Nwando’s music and art projects and with her alter-ego ‘Lady Vendredi’. Most recently, we have worked on the 2022 release of Nwando’s debut album ‘The Swan’ and art installation Distorted Constellations in 2023.
Highlights:
Print spread and photoshoot in The Wire.
Reviews from Resident Advisor, The Quietus, Monolith Cocktail, Unorthodox Reviews, The Guardian.
Interviews and features with The Quietus, Run Riot, Metro, The Big Issue, The Ransom Note, Stamp The Wax.
Music support from Rhythm Passport, Various Small Flames, BandCamp 'New & Notable’, The Wire.