Case Studies

A selection of Case Studies, spanning artists, venues and events.

 
BEAT-HERDER-2019-FANATIC-ANDREW-WHITTON-05311-WEB.jpg
 

PR CAMPAIGN, FESTIVAL

BEAT-HERDER FESTIVAL

Press Quotes:

“Beat-Herder wears wild and wonderful on its sleeves” - DJ Mag

“The weirdest, wildest hotspot of hedonistic joy” The Crack

“One of the weirdest, wonderful gatherings of the year” New! Magazine

“Beat-Herder is a magical oasis of pleasure seeking mayhem, hedonistic self-gratification and electronic debauchery.” Daily Star

“Beautifully friendly, stunningly creative and pretty much faultless." eFestivals

“A fan favourite in the strongest sense… get your ticket booked; those famed 4am karaoke sessions at the onsite Working Men’s Club need to be seen to be believed.” The Guardian

Description: Brick has proudly provided PR for Beat-Herder since 2015. We curate a long-term media comms strategy for the award-winning festival, which sold out for 15 consecutive years.


Highlights:

  • 100+ pieces of coverage each year across print, digital, broadcast.

  • We host 60+ on-site media & tastemakers across the weekend in our press cabin. e-Festivals called us ‘the best press tent on the festival circuit’ in 2023.'

  • We help create artist-led content, and official playlists

  • Glowing reviews from Louder Than War, Mixmag, Mirror, Festivals For All, Big Issue North, Daily Star, Clash, The Courier, and many more, year on year.

  • Festival guide support via Guardian, DJ, The Independent, Telegraph, BBC & more.

Testimonial:

“Press release - sorted.

Press requests - sorted.

Press office - sorted.

Artist interviews - sorted.

Everything done ✔

Putting the PR into PRofessional, imPRessive and suPReme.

Best of all.. we love working with Rachel, she's great!!”

Nick Chambers, Beat-Herder Festival co-founder

 
E1 - Credit KrisHumphreysPhotography(c)_-34.jpg
 

PR CAMPAIGN, VENUE

E1

Description: Brick began working with East London based nightclub E1 in 2019, working across its diverse mix of lovingly curated line-ups.  We secured print, digital, and influencer support across the dance music spectrum.


Highlights:

 

ARTIST CAMPAIGN

LAZYGIRL

‘WITHDRAWALS’

“Lazygirl continues to showcase an allure and charm that sets her apart in the modern pop landscape.” CLOUT

“The track's combination of a memorable hook, infectious melody lines, and punchy percussion makes it not just deeply authentic but irresistibly catchy.” - DEATH OR DESIRE

“That winning fusion of a smooth melody and contemplative lyrics – ones that could just as easily be about any long-term relationship – will find favour with fans of Jensyn, Tonia, and Sophie Meiers.” ANALOGUE TRASH

“The balance between the bounce, chord progression, and melody is really pleasing.” NICHE MUSIC

“a sparkly production that is both mellow and charming… The song solidifies Lazygirl’s status as one of the UK’s most interesting new alt-pop talents.” ALFITUDE

“driven by electrifying instrumentals and infused with soul. The vocals sound exceptional; they bear a great deal of heartfelt emotion in their delivery.” LEFUTUREWAVE

“a bright and solid track” R+

Description: We worked with Liverpool neo-soul singer Lazygirl on her 2023 single ‘Withdrawals’.

Highlights:

We secured widespread online press and playlist placement with Dmy, ANALOGUE TRASH, NICHE MUSIC, DISCO NAIVETE, ALFITUDE, LEFUTURWAVE, R+, DEAD GOOD MUSIC, EXTRAVAFRENCH, DEATH OR DESIRE, LAST DAY DEAF, PARAPOP, CLOUT and others.

Testimonial:

 
FULL SPREAD 72 DPI.jpg
 

PR CAMPAIGN, LABEL

OSTINATO RECORDS

Description: We have worked with world-renowned, Grammy-nominated music label Ostinato on various releases over the years, including their first studio-recorded album, 2020 release ‘GROUPE RTE: The Dancing Devils of Djibouti’, the first official release from the republic of Djibouti.

Highlights:

 

Ekiti Sound, credit: DJ Breeze

 

ARTIST

EKITI SOUND

“Drum Money’ is Ekiti Sound’s most ambitious work to date, and will find fans in those looking for home-listening gems as much as in DJs looking for festival floor-fillers.” DJ Mag

“…the contemplative atmosphere draws you deeper into Awoyinka’s world, making you wonder about the roller-coaster that’s led to this point and making you want to play it all over again” BANDCAMP  (Album of the Day)

“Ekiti Sound is out here shaping Afro-Fusion in his own manner.” Word is Bond

“some of the most infectious and enthralling compositions you’ll hear this year.” IN SEARCH OF MEDIA

“Masterfully eclectic” POP MATTERS

Description: Brick worked on the second album of Lagos-London multi-talent producer Ekiti Sound. ‘Drum Money’ was released in June 2023.


Highlights:

 
01-jemma-freeman-crocroland-jon-mo.jpg
 

PR CAMPAIGN, FESTIVAL

CRO CRO LAND

 

Description: Brick led the charge for this London music festival’s debut, sold-out event in 2019. As well as running a national PR campaign resulting in coverage via London Live, BBC London Radio, and London in Stereo, we also took part in the festival’s industry mentoring activities alongside charity Lives Not Knives, providing in-sight into PR & marketing for musicians.

Highlights:

Testimonial:

“Brick were our PR agency for our new indie music festival Cro Cro Land – it was a pleasure working with them. Brick were very responsive to our needs, quickly liaising with us and media contacts to gain previews and interviews. The agency also have a personal touch, going above and beyond what's required – for example Rachel volunteered her time to be a mentor in our festival education programme where 14-24yr olds learned about different professions surrounding the world of music.”

Julia & Angela, Cro Cro Land

 
72466188_2693638350702026_272468116758331392_o.jpg
 

PR CAMPAIGN, VENUE

ELECTRIC GROUP

 

Description: Brick handle all PR & Comms for the iconic South London music venue Electric Brixton, Bristol venue SWX, and brand new Newcastle venue NX. We work across all shows, from live performances to club nights, securing news pieces, previews, features and reviews, building press lists, running a reactive press office and overseeing all media alerts.

Highlights:

Testimonial:

“Brick is our go-to PR agency across all of our venues. They are professional, efficient and lovely to work with. We highly recommend them.” Mike Weller, Electric Group

 
 
 

PR CAMPAIGN, EVENT

MODERN MUSIC CITIES

 

Description: We worked with Culture Liverpool on its first Eurovision Legacy Conference in 2023, Modern Music Cities, creating a comprehensive PR campaign reaching the regional and national press. 

Highlights : 

  • Handled press on-site during the event - set up interviews and the main point of contact for media. 

  • We set up many media opportunities before the event, from news and preview pieces to interviews, and secured press in titles such as Music Week, Access All Areas, BBC Introducing, BBC Merseyside, and others. 

  • We set up secured press features for organisers and speakers in Music Week, Music Ally, BBC Radio, and Access All Areas, amongst others. 

  • We set up two partnerships with SheSaid.So and AIM Ireland, and worked with event partners such as UK Music to maximise cross-promotional angles, including the UK Music report ‘Here, There and Everywhere’.

  • We disseminated post-event assets, and have secured various post-event press pieces, including reviews / round-up features from BBC News and Liverpool Echo.

Testimonial:

“Rachel worked with us on the delivery of a high profile, international conference entitled Modern Music Cities. All the team found Rachel brilliant to work with and her professionalism and ability to work calmly and at speed during the development of a fast moving, complex project was invaluable. We’d love to work with Rachel again and I’d have no hesitation in recommending Rachel/Brick to others.”

Kevin McManus, Head of UNESCO City of Music
Culture Liverpool

 
 

PR CAMPAIGN, ARTIST

NWANDO EBIZIE

PRESS QUOTES:

'Dreamy, hallucinogenic and magical yet feverish with protestation, Ebizie conjures up an equally bombastic and longing, quitter cosmology of her own making. Those waiting with bated breath for such a rich, stimulating tapestry won’t be disappointed. The Swan is a most deeply felt and multifaceted debut.'

MONOLITH COCKTAIL

"Nwando Ebizie‘s new album is a melting pot of her influences, practices and interests, all boiled down into a mind-bending sonic masterpiece that colours outside of the lines."

THE RANSOM NOTE

"Nwando Ebizie’s debut album takes us into the possibility of a matriarchal community, referencing the ancient to amplify what might be needed in the present."

THE QUIETUS

“Utterly unique and groundbreaking stuff”

LAST DAY DEAF

“The vocally explosive afrofuturist music of Nwando Ebizie celebrates differences of perception through rhythms of myth and magic.” THE WIRE

 

Description: We have been working with multidisciplinary polymath artist and composer Nwando Ebizie over many years, both on Nwando’s music and art projects and with her alter-ego ‘Lady Vendredi’. Most recently, we have worked on the 2022 release of Nwando’s debut album ‘The Swan’ and art installation Distorted Constellations in 2023.

Highlights:

Testimonial:

“I love working with Rachel! She gets amazing press - I think because she really gets to know the project and understands which publications and individuals will connect with it. I've worked with Brick PR now for nine years, and I wouldn't work with anyone else.”

Nwando Ebizie